American Tourist’s Guide to London Theatre
If you're planning a trip to London and love the theatre, you're in for a treat. The West End is the UK’s version of Broadway — packed with world-class productions, famous faces, and stunning historic venues. But if it’s your first time visiting a London theatre, you may be wondering what to wear, how to buy tickets, or whether your Playbill is even called a Playbill. (Spoiler: it’s not.)
This comprehensive guide is tailored for American tourists navigating the London theatre scene — covering dress codes, ticket tips, insider vocabulary, and more.
Is There a Dress Code for London Theatre?
Unlike Broadway galas or opening nights, most West End shows don’t have a strict dress code. Londoners tend to dress smart casual, though you'll also see people in jeans or trainers depending on the show and time of day. And yes, you can wear jeans.
Tips:
Matinees: Casual wear is totally acceptable.
Evening performances: Smart casual (button-down shirts, dresses, or a blazer) is the norm.
Opening nights or gala events: You may want to dress up more formally.
So, while there’s no need for formal attire, avoid overly casual outfits like beachwear or sports jerseys.
Should I Buy Theatre Tickets in Advance or in London?
Plan ahead. Many popular West End shows sell out weeks in advance, especially hits like Hamilton, Cabaret, or The Phantom of the Opera. Booking early also means you’ll:
Get the best seat availability
Avoid last-minute surcharges
Skip tourist trap resellers
The best way to book tickets is through a trusted source like London Theatre News, which sells tickets via a STAR-approved retailer (the Society of Ticket Agents and Retailers). If you need any support or advice booking the best tickets, just email us here.
Will I Need Extra Money Once I’m in the Theatre?
Yes — it’s always smart to bring some money or a card with you. All West End theatres in London accept card and/or contactless payment. Inside most theatres you can purchase:
Programmes (called playbills in the U.S.) – £4 to £7
Drinks & snacks – Alcoholic and soft drinks, sweets, and ice creams are usually available
Merchandise – T-shirts, mugs, posters, etc.
Most venues accept contactless payment (Apple Pay, Google Pay, credit/debit), but it's a good idea to have a small amount of cash just in case.
Can I Drink Alcohol in the Theatre?
Yes — many theatres sell alcohol and you’re welcome to bring drinks into the auditorium, provided they’re in plastic cups. Popular options include:
Wine
Prosecco
Beer
G&Ts and cocktails
Most drinks are served at the bar before the show and during the interval (intermission), and it’s common to pre-order interval drinks before Act I.
What Am I Allowed to Bring Into the Theatre?
Security is taken seriously in West End venues, so travel light. Here's what to know:
Bags are allowed, but large backpacks may need to be checked or searched.
Food and drink from outside are not permitted (though exceptions may be made for medical reasons).
Water bottles are usually fine.
Photography and recording are strictly prohibited during the performance.
There are cloakrooms (coat checks) at most major theatres if you need to store your coat, shopping bags, or umbrella.
Can I Arrive Early or Stay After the Show?
Yes — and it’s encouraged! Doors usually open 30–45 minutes before curtain. Arriving early gives you time to:
Grab a drink or snack
Visit the theatre’s bars
Use the loo (bathroom)
Explore the theatre’s interior and merchandise stands
Buy a programme
After the show, some theatre bars stay open for a short time, but it’s best to leave the venue and frequent a local pub or bar. Stage door meet-and-greets used to be common, but are now limited post-pandemic. Always check with the venue if you're hoping to meet the cast.
British Theatre Lingo – A Quick Translator for Americans
| UK Term | US Equivalent |
|---|---|
| Programme | Playbill |
| Stalls | Orchestra |
| Dress Circle | Mezzanine |
| Upper Circle | Balcony |
| Interval | Intermission |
| Cloakroom | Coat Check |
| Traverse | Avenue Staging |
| In the Round | Arena Staging |
| Understudy | Cover |
| The Gods | Gallery / Highest Point |
| Standing Room | SRO (Standing Room Only) |
Knowing this lingo will help you navigate theatre listings and seat maps with ease.
Where’s the Best Place to Get London Theatre Tickets?
To avoid scams and inflated prices, always book through:
STAR-accredited ticket sellers
Official theatre websites
Reputable outlets like London Theatre News, which works with approved, licensed ticket agents
Avoid third-party ticket touts or unofficial resellers, especially in tourist-heavy areas like Leicester Square.
Final Tips for American Theatre Fans in London
Public transport is the easiest way to reach the West End. Use the Tube, buses, or walk.
Most performances start at 7:30pm (evenings) or 2:30pm (matinees).
Latecomers are usually held until a break in the action — don’t be late!
Enjoy the atmosphere — West End theatre is historic, immersive, and unique to London.
